Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Let’s create some nostalgia and take it back to 1993, in Isla Nublar, When Dinosaurs Ruled The Earth and Life uh… Finds a way.
Inspired by the authentic Jurassic Park duvet set, #HYPE.XJURASSICPARK have brought you a timeless capsule collection with nods to 90s retro shapes and finishes.
To celebrate the 25th anniversary of Jurassic Park ,in true HYPE. style, HYPE. have touched base on their roots by including loud and lairy linings, rips and distressing, embroidery and Velcro patches.
Featuring a Jurassic World dinosaur skin texture, sporting rib knits and the instantly recognisible T-rex skeleton logo, this collection is inspired by one of the most popular and successful franchise‘s in cinema history.
Designer behind the collection, Carl Bradford said: “This collection took me back to my childhood days, my favourite piece in the collection is the shirt and jogger combo! That is a big piece.”
The collection has now dropped on our website and will be available at selected retail stores.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
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