Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Johnny’s Chop Shop is the only place we’ll get our haircut, so it was only natural that we would end up working together.
Using instantly-recognisable barbering symbols such as the stripe pole, cut throat razors and neon signs, we took inspiration from the barber lifestyle and culture that surrounds it.
Designer behind the collection, Carl Bradford said: “I wanted to give a nod to traditional tattoo style graphics that lends itself to the ‘barber’ image.”
The iconic ten-piece capsule collection will be dropping soon, keep checking our social accounts for more information.
In the meantime you can watch our teaser trailer below
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
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Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
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