HYPE. X HELLO KITTY. COMING 10.02.22

Introducing the highly anticipated HYPE. x HELLO KITTY capsule collection.

Stepping into the lovable kawaii culture with the HYPE. x Hello Kitty collection. The 29-piece adults and kidswear collections embraces and symbolises the contrast of on-trend and street style silhouettes for a contemporary feel just in time for Valentine’s Day.

The collection overrides the overrated traditional valentine’s day and explores a galantine’s approach to celebrate self-love and empowerment. Featuring a complimentary colour palette of pastel pink tones and bright red hues. Capturing the galantine’s inspiration with woven patches and enlarged graphics. Embodying the ‘culture of cuteness’ feel with t-shirts, crewnecks, hoodies, romper, loungewear sets, shorts, jackets and accessories.
With Hello Kitty and her iconic bow showcased throughout the collection, coupled with printed elements to portray a sticker like effect, a fun and unique element. With exciting arrays of fabrics including, faux fur, velvet corduroy and denims, perfect for layering.

The limited-edition accessories, including our iconic backpack and lunch box shapes use a bold red pantone, with a contrasting all over print, in true HYPE. style. Followed by an essential tote bag and bucket hat that you know you can’t live without.

Designed to wear together or stand alone, the collection is designed to mix ‘n’ match, highlighting the staple denim jacket and matching jeans. Or for a more casual look our jumper and matching jersey shorts is your go-to.The collection launches exclusively at our Carnaby London store, HYPE. UK, via justhype.com and selected retailers worldwide on the 10th February 2022.

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