Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HYPE. x FOOTISE VIA ZOOM

We linked up with our guy Footsie for an epic photoshoot in the prime of lockdown. With Covid-19 halting traditional photoshoot methods, we gathered our creatives and spoke about alternatives. Scroll down and check out HYPE.’s first ever zoom shoot, showcasing our menswear essentials. We’ll be answering any questions you have regarding the shoot, pop’em in the comments below.

Photos by Gobinder Jhitta.

 

 

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