close

Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

HYPE. x FOOTISE VIA ZOOM

Jade August 18, 2020

We linked up with our guy Footsie for an epic photoshoot in the prime of lockdown. With Covid-19 halting traditional photoshoot methods, we gathered our creatives and spoke about alternatives. Scroll down and check out HYPE.’s first ever zoom shoot, showcasing our menswear essentials. We’ll be answering any questions you have regarding the shoot, pop’em in the comments below.

Photos by Gobinder Jhitta.

 

 

Related Blog

CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER
CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER

HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...

Read More
HOGWARTS LEGACY – THE TRAILER
HOGWARTS LEGACY – THE TRAILER

Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...

Read More
BACKPACK TO THE FUTURE WINNER!
BACKPACK TO THE FUTURE WINNER!

Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...

Read More

Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.

To learn how we process your data, visit our Privacy Notice. You can unsubscribe at any time.