Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Finding the perfect pullover isn’t easy; you want the on-trend style, the ultimate comfort, a little bit snug, but a little but oversized that you can wear for any occasion.
HYPE. womenswear designers have gone to town on creating your go-to everyday essential hoodie. With the constant trends forever changing, a classic timeless style and shape that will never get old, was developed.
HYPE. used their magic and created the hoodie of your dreams.
Available exclusively at NEXT, we’ve designed colourways to match your every mood. Monday morning blue to hot pink for Friday night with the girls.
Disclaimer: To be styled with absolutely anything.
Ultra casjjj: pair with some black/grey joggers.
Ok, I gotta leave the house: team with some leggings/jeans and some sneakers.
Lunch with the girls: pull out those leopard print block-heeled boots and add a bit of lippy.
Date with the other half: tuck into some high-waisted leather trousers, strappy heels, and an off the shoulder mini bag.
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