cart

HYPE.: THE STORY

HYPE,: THE STORY

Reality creates dreams, and dreams become reality.

Who would have thought, the words ‘Get Your Own Fucking Lighter’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.

HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.

With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevigne and Tom Hardy representing the brand.

Currently, HYPE. have two offices, one in the heart of Shoreditch, London, and the headquarters residing in a-then-abandoned warehouse. Transformed with the Trotters Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.

The first batch of stock sold out within a matter of hours after winning a t-shirt printing competition on Facebook. The magic just keeps on happening, and HYPE. can now be found in over 1300 stockists and 27 territories worldwide.

Image above: Founder, Liam Green’s first ever interview about the brand.

Image above: HYPE.’s first store at Box Park, Shoreditch, London.

Image above: HYPE. Wmns first ever collection in Topshop’s Oxford Circus flagship store.

Image above: The first ever HYPE. taxi, featuring Archie!

Image above: The HYPE. HQ. Based in the heart of the Midlands, Leicester.

 

 

 

 

Related Blog

PRINCE HARRY AND MEGHAN MARKLE SIGN MULTI-YEAR DEAL WITH NETFLIX
PRINCE HARRY AND MEGHAN MARKLE SIGN MULTI-YEAR DEAL WITH NETFLIX

Prince Harry and Meghan Markle are the latest power couple to sign an exclusive production deal with Netflix. The Duke and Duchess of Sussex shared the news Wednesday, months after they stepped down from their royal duties. "Our lives, both i...

Read More
Air Jordan x Off White Nike AJ I 1 Chicago ‘The 10 Ten’
Air Jordan x Off White Nike AJ I 1 Chicago ‘The 10 Ten’

  Air Jordan x Off White Nike AJ I 1 Chicago 'The 10 Ten'. Nike's Jordan Brand partner up with Virgil Abloh's Off-White label for the first time to bring us the highly anticipated Air Jordan 1 Retro High 'Chicago' which were part of 'The Ten' ...

Read More
OFFERS UNDER £20
OFFERS UNDER £20

Shop the goods for under £20! Keep your bank balance happy & take a scroll through our edit of offers for under £20. From backpacks to beanies to mens, womens & kids garms! Tees, hoodies, jogger sets and accessories, treat yourself to a gi...

Read More