Carnaby is the new home to HYPE.’s first ever Flagship store, enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors.
Established in 2011, we began as a self-funded project, designing printed clothing and accessories.
With first previews of global collaborations in dedicated launch zones, exclusive collections, a customise creation space to personalise product and soon-to-be-iconic interactive clothing displays such as the reusable Bottle & Backpacks Wall of Fame. Enabling customers to join the HYPE. lifestyle, uniting our online website and social media presence throughout the store.
Whilst educating our sustainability journey, “1 order = 1 tree planted” with live updates and insights into the HYPE. forest. Showcasing justhype.com’s signature digital ‘Vault’ in a physical state where customers can shop limited-edition garments within.
The store is created to showcase our lifestyle brand experience with an extensive range of products. We’ll be stocking everything from hoodies and joggers, to women’s dresses , and water bottles.
Opening Summer 2021.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...Read More
Summer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....Read More