Carnaby is the new home to HYPE.’s first ever Flagship store, enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors.
Established in 2011, we began as a self-funded project, designing printed clothing and accessories.
With first previews of global collaborations in dedicated launch zones, exclusive collections, a customise creation space to personalise product and soon-to-be-iconic interactive clothing displays such as the reusable Bottle & Backpacks Wall of Fame. Enabling customers to join the HYPE. lifestyle, uniting our online website and social media presence throughout the store.
Whilst educating our sustainability journey, “1 order = 1 tree planted” with live updates and insights into the HYPE. forest. Showcasing justhype.com’s signature digital ‘Vault’ in a physical state where customers can shop limited-edition garments within.
The store is created to showcase our lifestyle brand experience with an extensive range of products. We’ll be stocking everything from hoodies and joggers, to women’s dresses , and water bottles.
Opening Summer 2021.
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