Carnaby is the new home to HYPE.’s first ever Flagship store, enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors.
Established in 2011, we began as a self-funded project, designing printed clothing and accessories.
With first previews of global collaborations in dedicated launch zones, exclusive collections, a customise creation space to personalise product and soon-to-be-iconic interactive clothing displays such as the reusable Bottle & Backpacks Wall of Fame. Enabling customers to join the HYPE. lifestyle, uniting our online website and social media presence throughout the store.
Whilst educating our sustainability journey, “1 order = 1 tree planted” with live updates and insights into the HYPE. forest. Showcasing justhype.com’s signature digital ‘Vault’ in a physical state where customers can shop limited-edition garments within.
The store is created to showcase our lifestyle brand experience with an extensive range of products. We’ll be stocking everything from hoodies and joggers, to women’s dresses , and water bottles.
Opening Summer 2021.
WINNER REVEAL!! Our January Giveaway consisted of The Ultimate Gaming Bundle!! An X-Box Series X, Additional Controller Pad, Watch Dogs: Legion, HYPE. Tracksuit & Bottle of your choice! Meet the Winner!! Emma Gibson! " Thank you HYPE for y...Read More
This weeks, seen on. Check out how our influencers are styling HYPE. @sammarvin Wearing the men's grey scribble t-shirt and matching grey joggers. @marcelrockyb Wearing the men's navy scribble t-shirt and matching joggers. @bezin...Read More
Kanye West has taken to his 30 million Twitter followers again. This time posting a screenshot of an iMessage asking mother-in-law Kris Jenner, if she wants to 'go to war.' The message to Jenner read: "This Ye You wanna talk Or go to war?" The ...Read More