Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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The talking point for everyone right now, other than social distancing is #mjmondays. The latest ESPN and Netflix instalment, The Last Dance. A 10-part 2020 American Sports documentary mini-series that focus’ on the 1997-98 Chicago Bulls. The series takes a look via an all-access-pass to the Bulls from crew members during the National Basketball Association season.
With interview-appearances in their own words from Michael Jordan, Scottie Pippin, Dennis Rodman, Magic Johnson, Barrack Obama and Larry Bird to name a few. Creating the unfiltered story of the Chicago Bulls Dynasty.
The Last Dance will air in weekly, double-bill instalments – from Sunday night on ESPN in the US, and from Monday on Netflix for the rest of the world.
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreBrand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...
Read MoreThe NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
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