Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Accessories can take any look from 0-100, plus they take up no room when packing your festival essentials i.e, phone, sunnies, beers. Here’s our edit on how to keep your dolla and tickets safe, so you can focus on perfecting those shapes.
Opting for a Bum Bag, look here;
PASTEL GARDEN, product code: HWAA-071B
Brighten up any look with this pastel flower number. Team with some vintage Levi’s, a bevvy in hand and an over-sized tee for the ultimate Festival look.
#HYPEXJURASSIC PARK , product code: HYXJP-017
Limited edition bum bag, WARNING: not just for the Jurassic super fans.
RED JH SPORTING, exclusive to ASOS
The ultimate unisex bag, can be worn three ways; traditional round the waist, over the shoulder and cross body. Want the bag? Grab it at ASOS.
NAVY SPACE, product code: SS18BAG-044
See how our HYPE. WMNS babe @Flafavro is stylin’ our bum bag, head over to @hypewmns for more style tips.
Wanting a Cross over bag, look here;
The most essential and practical accessory to finish your outfit with the side bag. Also known as Roadman bags, they’ll leave you hands-free and ready to take on whatever the world throws at you. Not just for women, these double up as man bags.
Check us out on Instagram to find out how our bloggers are stylin’ their festival accessories.
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