Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
March 17th is just around the corner which means so is St Patrick’s Day!
Although things look a little different this year and your usual pub crawl will have to wait for now, don’t be disheartened. There’s still plenty of ways to celebrate St Paddy’s Day from home.
Dress for the occasion with a head-to-toe green outfit and get that all important pic for the gram. Green is IN this season too, so there’s no better time to get in the St Paddy’s Day spirit.
We have said it before and we will say it again… ZOOM! Connect with family or friends and cheers to St Patrick’s Day 2021 (virtually!). Why not take part in a quiz or show off your green outfit vibes.
Get cooking a traditional Irish beef stew this St Patrick’s Day. If you’re no Gordon Ramsey there’s no need to stress get those cooking books out and give it ago ay!
Since we’ve been stuck at home for what feels like forever, why not give your space some St Patrick’s Day decorations? From Irish flags to green balloons, go all out with the décor and try out some fun DIY St Patrick’s Day decorations.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read More
Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read More
Check out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read More
