Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Scroll down to view everything you need to know about out recent shoot in New York for our AW18 mainline collection.
Our photography and video team, MUA’s and co-founders jetted out to America for 4 nights. Spending the days and nights helping the models with outfit changes, styling and the unimaginable.
18 Models. 58 looks. 12 locations.
When the models took over a serious Basket Ball game in Coney Island.
Tom made a new friend, this guy was a huge fan of the brand.
When lunch is 3 hours away, you start eating the props.
That travel life.
When the poses too much.
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