Inspired by Mickey and Minnie in the 90’s; this collection will make you relive your younger years, bringing a sense of nostalgia.
We’ve designed a throwback collection, with reference to 90s sports silhouettes teamed with a primary red, blue and yellow colour palette.
Enchanting a character-covered collection of sweats, t-shirts, tape sets and mickey-ears-style accessories, think fairytale meets the streets.
We’ve used colour blocking, chenille patches, sports ribbing, mesh and playful pockets – Donald Duck’s got himself in some tricky situations.
Wanna know about the shoot? .. We created the ultimate American dream, capturing the meaning of “if you can dream it, you can do it” – Walt Disney. The moment in your teenage years where boundaries weren’t set and your head was above the clouds.
Coming to the party? Find all details here.
Be the first to find out about the collection release, click here.
On shoot lastweek at our HYPE. HQ in Leicester we asked Natalie to tell us 10 things about herself, what shes currently obsessed with, fun facts, essentials and beauty trends she's keeping up with. - “ I’m a dancer, I’ve done ballet since I wa...Read More
Bucket hats are back with a bang, and are taking over our wardrobes. I used to think god no, i`d end up looking stupid in that, but then again I said the exact same thing to dad trainers and I ended up wearing them out (literally). You either love th...Read More
Okay, so we can all agree that 2020 has been pretty crazy this year to say the least. Of course you've heard about the Hype House in LA - so we've put together a little 'get to know, if you don't already' edit to brush up on your knowledge. What is ...Read More