Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Inspired by Mickey and Minnie in the 90’s; this collection will make you relive your younger years, bringing a sense of nostalgia.
We’ve designed a throwback collection, with reference to 90s sports silhouettes teamed with a primary red, blue and yellow colour palette.
Enchanting a character-covered collection of sweats, t-shirts, tape sets and mickey-ears-style accessories, think fairytale meets the streets.
We’ve used colour blocking, chenille patches, sports ribbing, mesh and playful pockets – Donald Duck’s got himself in some tricky situations.
Wanna know about the shoot? .. We created the ultimate American dream, capturing the meaning of “if you can dream it, you can do it” – Walt Disney. The moment in your teenage years where boundaries weren’t set and your head was above the clouds.
Coming to the party? Find all details here.
Be the first to find out about the collection release, click here.
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