Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
cart
BACK

DEVARNIO: LIVE DJ SET

30th March, 9pm, Live at @justhypeofficial

 

 

5 Minutes with Devarnio.

– Tell us about yourself.

– I’m one of 15 children.

– I’m a model and a DJ.

– I’ve Dj’d with Bob Marley’s grandaughter

– I’ve played football against Joe Hart for a commercial when i was 17 years old.

– I recently body-doubled for Virgil Van Djik from Liverpool for 2 commercials. One being the new EA Sports Fifa Ultimate Team of The Year.

– I coached football in California for 9 months when i was 19.

 

 


Fave Song: 
I love so many songs, but the one on the top of my head is “Fabolous – Can’t let you go”.

Fave food: 
I’m Jamaican, so curried goat, rice and peas is always my go-to.

Fave TV show: 
At the moment i’ve been watching Race Across The World on BBC – I love to travel, so it’s really entertaining for me.

Need to know more? Check out Devarnio on Insta.

 

 

 

 

 

Related Blog

NEW IN: MENS TEES
NEW IN: MENS TEES

Hit up our edit of men's tees, an on-trend injection pack featuring crew necklines, standard and over-sized shapes. Debuting our brand new signature logo entwined with matured prints in a black, grey, green, navy and burnt orange colour palette. Tap ...

Read More
RIVER ISLAND X HYPE. DROP 2!
RIVER ISLAND X HYPE. DROP 2!

Your favourite duo is back! We've teamed up with our friends at River Island for a second drop. #RIxHype is designed for boys, girls and gender-neutral, in a variety of styles including tees, hoodies, shorts, joggers, cycle shorts and crop tops. T...

Read More
HYPE. TEAMS UP WITH LAYBUY
HYPE. TEAMS UP WITH LAYBUY

HYPE. TEAMS UP WITH LAYBUY UK customers at HYPE. now have the option to spread the cost of purchases over six weekly interest-free installments with a buy now, pay later partnership with Laybuy. Providing our customers with another alternative paym...

Read More