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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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‘ This Kid is a Loser’
The quasi-Twilight Zone vibes were strong late Monday night into Tuesday morning, due in small part to a widely circulated (and equally widely mocked) clip of Lil Pump briefly addressing a crowd of Trumpies in Grand Rapids after being inaccurately introduced by the current POTUS as “Little Pimp.”
Pump didn’t say much when he took the mic, aside from—rather confusingly—thanking Trump for bringing “the troops home.” The mid-pandemic rally appearance was notably preceded by Pump’s endorsement of Trump, as well as his Twitter-embraced threat to leave the U.S. if the former Apprentice host isn’t re-elected.
This latest stunt has—surely by design—resulted in a number of folks making it clear where they stand regarding Pump, both in terms of his musical output and his more recent attention grabs. Bella Hadid, for example, pointed out how “irresponsible” Pump’s (Kanye-inspired?) current era is.
“This kid is a loser,” Hadid said on Tuesday via an Instagram Stories update.
In another post, Hadid called Trump’s failure to correctly introduce Pump at the Michigan rally “literally the cherry on top” of it all.
“Imagine trying so hard to be famous that you [publicly] endorse a president just for clout,” Hadid said.
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