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BARBIE’S WORLD

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HYPE. X BARBIE

Think the contemporary Barbie girl with a definitive sports-luxe vibe! With a chic palette of grey, white, black and flashes of the signature Barbie pink creating lusted-after crew’s, tees and accessories.

Our latest collab with Mattel’s leading lady boasts an edit of crop tops, tee dresses and legging sets. Highlighting the collection accessories, to make the HYPE. Girl stand out with our classic backpack and baseball cap shapes reimagined with a fresh Barbie makeover.

Fusing our stand-out edge combined with Barbie’s iconic classic pink aesthetic, our adult’s apparel collection comprises an edit of effortlessly cool leisure.

 ” I wanted to build a room that was completely pink with a contrast colour for the furniture and accessories, in this case it was teal. This brought a Miami vibrance to the set and a Surreal/ Hyperreal aesthetic. i wanted to suggest something other than the ‘plastic’ world barbie has been associated with in the past and the expression of the model to do the same. for example, caught in a moment that wasn’t all smiles and glamour that barbie is typically know for.” Head of Photography, Joe Docker. 

THE LAUNCH PARTY

Attendees included Monami Frost, Shorebitch, Alexis Knox and Dj Fabienne on a DJ set and Snapchat takeover.

CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER
CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER

HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...

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HOGWARTS LEGACY – THE TRAILER
HOGWARTS LEGACY – THE TRAILER

Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...

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BACKPACK TO THE FUTURE WINNER!
BACKPACK TO THE FUTURE WINNER!

Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...

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