Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Think the contemporary Barbie girl with a definitive sports-luxe vibe! With a chic palette of grey, white, black and flashes of the signature Barbie pink creating lusted-after crew’s, tees and accessories.
Our latest collab with Mattel’s leading lady boasts an edit of crop tops, tee dresses and legging sets. Highlighting the collection accessories, to make the HYPE. Girl stand out with our classic backpack and baseball cap shapes reimagined with a fresh Barbie makeover.
Fusing our stand-out edge combined with Barbie’s iconic classic pink aesthetic, our adult’s apparel collection comprises an edit of effortlessly cool leisure.
” I wanted to build a room that was completely pink with a contrast colour for the furniture and accessories, in this case it was teal. This brought a Miami vibrance to the set and a Surreal/ Hyperreal aesthetic. i wanted to suggest something other than the ‘plastic’ world barbie has been associated with in the past and the expression of the model to do the same. for example, caught in a moment that wasn’t all smiles and glamour that barbie is typically know for.” Head of Photography, Joe Docker.
Attendees included Monami Frost, Shorebitch, Alexis Knox and Dj Fabienne on a DJ set and Snapchat takeover.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...
Read MoreHogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...
Read MoreTwelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
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