Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
It has to be NATURALLY, my debut single, ‘Higher’, out now on all platforms. Go check it out!
ANYTHING!! I love big portions, pub grub suits me, i’m no snob when it comes to eating. You can’t be, when the only thing you can find at 4AM is a McDonalds.
Fave TV show:
Absoloutley Fabulous. I was so excited when the magazine, that i was Fashion Editor, was actually a TV show on Eddie’s Kitchen Table, so when i was asked to be a part of the movie i nearly cried with excitement!
Fave Go-To Outfit:
Duhhh! My staple DJ look: A cowboy hat, long gloves, and throw in a bralet and i’m done.
1. As well as DJ’ing, I’m also a Celebrity fashion stylist. I’ve dressed pop’s finest such as Craig David, Miley Cyrus, Bruno Mars, Little Mix, Charli XCX to name a few.
2. I have a four legged hairy baby… a chihuahua named Prince Knox.
3. I live in Harry Styles’ old flat.
4. Paris Hilton called me her sister when we were having a Wet ‘n’ Wild foam party together in Ibiza.
5. When i was on tour with Miley Cyrus, she commissioned me to style one of her band members to look like my twin.
Dying to know more, check out Alexis on Instagram, AlexisKnox.com and her new track ‘Higher’.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.