Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Get back to school ready with our edit of the hottest backpacks you need to know about. Tap to images to shop the bags. Drop a comment with your favourite.
For someone that loves a good old multi-coloured mixture of colours. This ones perfect if you’re looking for a bag that isn’t too ‘ in your face’ but still provides a lil fun and funk.
If we`re going all out you may as well go back with a bang. This holographic print backpack will defo add some bling to that boring uniform. Prepare to sparkle. A lot.
I am absolutely adoring this fun-filled print with roses and white specs, with the pink roses adding to the playful contrast.
If you’re looking for a more simple look, but still want a little added oomph, opt for this starry styled bag.
This bag just oozes cuteness with its two tone pastel colours. Oh, and don’t forget the fluffy texture which makes it perfect to cuddle with (or fall asleep), on those dreaded bus journeys. How exciting.
Get a piece of the beach by sporting this palm-tree printed bag to brighten your days. Going back to school might not feel as fun as the beach, but anything to get you through the day, right?
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.