Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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PIZZA DUDE’S GOT 30 SECONDS…

HYPE X TMNT

For all the ‘80’s and ‘90s babies familiar with the names Leonardo, Raphael, Michealangelo and Donatello, you guessed it! Our latest collaboration with Nickelodeon comes just in time with the latest feature film, Teenage Mutant Ninja Turtles: Out of the Shaddows release.


“You can expect to see raw edged, distressed collections inspired by the retro style Teenage Mutant Ninja Turtles, with exaggerated edges, stepped hems and a distinctive monotone colour pallet,” HYPE.’s Liam Green.

Bringing the sewer style of TMNT and our print-heavy approach we’ve used a distinctive monotone colour palette mixed with raw trims, distressed fabrics, stepped hems and exaggerated edges.

THE LAUNCH PARTY

With guest appearances from the Turtles themselves, it’s only right we had pizza flowing throughout the night. Hosted at our famous Boxpark store, we had our legendary grabber with limited edition #HYPEXTMNT caps with Shorebitch dj’s throwing the tunes.

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