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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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4 SUMMER DRESSES YOU NEED TO INVEST FOR BETTER DAYS

Jade March 5, 2021

It’s that time again spring and summer 2021 is just around the corner. Get ready for our top 4 dresses you need after lockdown and of course preparing for that heat wave!

HYPE FLORAL LEOPARD WOMEN’S DRESS

The HYPE. women’s floral leopard dress boasts a black, green, pink and yellow colour palette. Designed in our harper women’s dress shape, highlighting a waist tie detail in a poly fabric base for the perfect comfort. With long sleeves and a v neck line, in an all-over floral inspired design entwined with leopards. Wear with trainers for a casual look, or with block heels for a dressed up look. Machine washable.

HYPE BRICK TIGER WOMEN’S MAXI T-SHIRT DRESS

The easiest look you’ll ever pull together, the HYPE. brick tiger maxi t-shirt dress. Designed in a burnt orange and black colour palette with an all-over tiger stripe inspired design in our women’s maxi dress t-shirt shape. In a 95% poly fabric base for the ultimate comfort and breathable space. Wear with chunky trainers, cat eye sunnies and cross body bag to complete the look. Machine washable.

HYPE RED DISCO LEOPARD WOMEN’S DRESS

Okurrr, we see you checkin’ out the HYPE. disco leopard women’s dress. Highlighting a dusty pink and black colour palette with a neon injection. In an all leopard inspired print with a poly fabric base for the perfect comfort and breathable space in our sapphire women’s dress shape. With a floaty finish this is the ultimate look you need for your next outing. Wear with block heels for a dressed up vibe, or with box fresh white chunky trainers for a casual cute day look. Machine washable.

HYPE NAVY BRUSH WOMEN’S DRESS

The dress you’ll want to wear to every event. Introducing the HYPE. navy brush women’s dress, featuring a navy and white colour palette. Designed in our women’s Arabella dress shape in a poly fabric base for the perfect comfort and breathing space. With exposed back detail, short sleeves and front splits in an all over paint brush stroke inspired print. Machine washable.

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