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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
It’s that time again spring and summer 2021 is just around the corner. Get ready for our top 4 dresses you need after lockdown and of course preparing for that heat wave!
The HYPE. women’s floral leopard dress boasts a black, green, pink and yellow colour palette. Designed in our harper women’s dress shape, highlighting a waist tie detail in a poly fabric base for the perfect comfort. With long sleeves and a v neck line, in an all-over floral inspired design entwined with leopards. Wear with trainers for a casual look, or with block heels for a dressed up look. Machine washable.
The easiest look you’ll ever pull together, the HYPE. brick tiger maxi t-shirt dress. Designed in a burnt orange and black colour palette with an all-over tiger stripe inspired design in our women’s maxi dress t-shirt shape. In a 95% poly fabric base for the ultimate comfort and breathable space. Wear with chunky trainers, cat eye sunnies and cross body bag to complete the look. Machine washable.
Okurrr, we see you checkin’ out the HYPE. disco leopard women’s dress. Highlighting a dusty pink and black colour palette with a neon injection. In an all leopard inspired print with a poly fabric base for the perfect comfort and breathable space in our sapphire women’s dress shape. With a floaty finish this is the ultimate look you need for your next outing. Wear with block heels for a dressed up vibe, or with box fresh white chunky trainers for a casual cute day look. Machine washable.
The dress you’ll want to wear to every event. Introducing the HYPE. navy brush women’s dress, featuring a navy and white colour palette. Designed in our women’s Arabella dress shape in a poly fabric base for the perfect comfort and breathing space. With exposed back detail, short sleeves and front splits in an all over paint brush stroke inspired print. Machine washable.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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