Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Officially aloud to keep your friends out doors and we can’t wait to share some inspo on how to do it best! We can’t think of anything better than sitting outside in a park with our mates and playing games. We have waited a whole year for this and we are going to make the most out of it.
If you’re looking for a sport that’s actually fun, why not take up tennis with your pals?
Take your fitness plan outside this summer and participate with your friends to take the work out of your workout.
Here at Hype, we love an aesthetic picnic. We’ve got you covered from Sets to tees!
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.