Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Usher will be the headlining performer at the 2024 Super Bowl Halftime show, Apple Music, the NFL and Roc Nation announced on Sunday. The game takes place at Allegiant Stadium in Las Vegas, NV. on Sunday, February 11, 2024, airing on CBS.
Usher follows Rihanna, who performed at the 2023 halftime show — while pregnant! — and the 2022 all-star tag team of Dr. Dre, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before,” said Usher. “Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
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