Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
To celebrate the UK summer heatwave, yes, we did say: UK. SUMMER. HEATWAVE. When it’s too hot to care what you look like, we got’cha, we’ll give you all the inspo you need to find a killer outfit!
We’ve rounded up our top summer looks styled by our influencers from around the world:
@jaspreetsinghsokhey in Oslo, Norway
In between a vest and a t-shirt, killer for those days when its cloudy but still your average 35 degrees.
HYPE BLACK JUSTHYPE MEN’S SLEEVELESS T-SHIRT; £21.99
@parrisgram in Ibiza, Spain
Wearing our * everyone’s heads turn * tee exclusive to ASOS.
SHOP US AT ASOS
@inkd_ror92 in London, UK
How to keep cool on a photoshoot 101, make sure it’s a bag-heavy-focus so you don’t see that sweaty red face.
HYPE BLACK SPECKLE FADE BACKPACK; £24.99
@harrypaynefitness in Miami, Florida
*Insert camoflauge jokes here
SHOP OUR SWIM SHORTS HERE
@lovemicorazon in Los Angles, Cali
Casual but not. Bodysuit from our latest HYPE. wmns range, dress up or dress down!
HYPE BLACK JUSTHYPE WOMEN’S BODYSUIT; £12.50
For more style inspo, head to our Socials @justhypeofficial @hypewmns @kidshype
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...Read More
Hogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...Read More
Twelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...Read More
Unlock 10% off when you subscribe to the Just Hype SMS and Mailing List.