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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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In an interview for a GRAZIA Magazine cover story, Kim Kardashian talked about what it was like to tend to Kanye West when the latter half of the power couple is said to have been stricken with COVID-19 earlier this year. For those thinking they missed something, West believes he contracted the coronavirus back in February.
“Kanye had it way at the beginning, when nobody really knew what was going on,” Kardashian said. “It was so scary and unknown. I had my four babies and no-one else in the house to help.”
After that quote is as good a time as any to note that Kardashian and West share four kids, all aged between 16 months and seven-years-old.
“I had to go and change his sheets and help him get out of bed when he wasn’t feeling good,” she added. “It was a challenge because it was so unknown.”
According to Kim, Kanye had COVID-19 about the same time that it was announced that both Tom Hanks and Rita Wilson’s immune systems had been compromised by the virus.
“Changing his sheets with gloves and a face shield was really a scary time,” Kardashian said, according to People.
In July, West gave an interview to Forbes where he, in part, talked about the symptoms he was feeling earlier in 2020.
“Chills, shaking in the bed, taking hot showers, looking at videos telling me what I’m supposed to do to get over it,” the rapper told the outlet of his experience with the virus. “I remember someone had told me Drake had the coronavirus and my response was Drake can’t be sicker than me!”
For the sake of full context, A.) Let us note that that second part about Drake was a joke. And B.) Let us also note that Drake later said he tested negative.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
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