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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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IT’S A ZINGER! HYPE. X KFC CAPSULE COLLECTION

Jade August 3, 2022

Introducing the all-new, finger lickin’ good HYPE. X KFC capsule collection. Boasting a line of co-branded clothing and accessories celebrating nostalgic brand identifications, perfect for the summer festival season. 

The 47-always-original-piece collection creates everyday mix ‘n’ match looks, boasting a bralet and leggings sets, hoodies, tees, joggers, jackets, backpacks, sliders, bucket hats, reusable metal water bottle and brand new bag shapes. 

Featuring exciting KFC Clothing designs inspired by the synergies of both brands: tongue-n-cheek interactive messaging and bold heritage statements. Inspired by the perfected secret recipe of 11 herbs and spices, the collection nods to KFC’s renowned menu and slogans.

The collection launches 04.08.22 – online and at our Carnaby Store. 

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