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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X TOY STORY

Jade June 20th, 2019

Introducing the Toy Story x HYPE. collection where the ambiance really does take you to infinity and beyond. For those 90’s kids who grew up alongside Andy, we’ve got football-style jersey tees for #TeamBuzz and #TeamZurg, Pizza Planet and your favourite characters on t-shirts. To celebrate the release of the fourth instalment from the franchise, we’ve kept in line with the movies’ carnival theme of with the use of stripes and tie-dye.

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