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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X SPACE JAM: NEW LEGACY

Jade July 13th, 2021

A collaboration collection inspired by Space Jam: A New Legacy’s Tune Squad and digitalized virtual space aesthetic. With appearances from our favourite Looney Tunes character s including Bugs Bunny, Lola Bunny, Taz, Tweety Pie and Marvin the Martian entwined in HYPE.’s signature all-over prints.

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