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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X SHREK

gemma January 20, 2023

The HYPE. x Shrek capsule collection features a nineteen-piece range of children’s apparel for Shrek fans of all ages. The range features Shrek’s fan-favourite characters including Shrek, Fiona, Donkey, Puss in Boots, Gingerbread Man, Pinocchio, Dragon, Big Bad Wolf and the three blind mice, combined with HYPE.’s signature tie-dye, distinctive prints and graffiti inspired looks. This unique line consists of a range of t-shirts, hoodies and long sleeve tops, to achieve an everyday statement look.

















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