Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Teaming with Pokemon, we’ve bought the fun and excitement to create a one-of-a-kind capsule collection.
Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle and Team Rocket are among the recognizable Japanese characters printed onto the garms. Our signature vibrancy animates the prints, unleashing fun and energy into the range.
Featuring short and long-sleeved tees. highlighting reef logos, panelled sides and mismatched half graphics. With accessories including, dad caps, backpacks, and Pokéball drawstring bag appear for added style while you catch ’em all.
If you are still into the Pokémon Go thing, then you’ll love doing it in matching clothing!
This time round we strayed away from our known Boxpark store and headed to Carnaby street. This had to be the craziest collaboration party to date. With queues all along Carnaby Street, we turned the venue into segmented elements, Fire, Water, Earth and Wind, with different activates on.
We had a life-size Pikachu and a secret rave in the basement where you could find Made In Chelsea star Alex Mytton, Sabreena Diamond, Foxilla with London’s Girl Power dj’s and Shorebitch throwing the tunes!
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...
Read MoreHogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...
Read MoreTwelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.