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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HYPE. X POKEMON

Jade September 27th, 2017

Want to be the very best like no one ever was? Take a look at our HYPE. X POKEMON Collaboration Campaign Lookbook. With designs including Pikachu, Jigglypuff, Charizard, Bulbasaur, Magikarp, Squirtle, and Team Rocket, HYPE.’s signature vibrancy animates the prints, unleashing fun and energy into the range. Gotta catch ‘em all!

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