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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X NERF

Jade May 10th, 2021

Highlighting our signature camouflage print with iconic NERF references. With a graffiti-spray, galaxy space and gradient effects in unisex kids t-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings and shorts. The heat map print nods to thermal vision, displaying the inspiration behind the collection combined with elevations such as MA1 pockets, rip stop panels and pocket overlays delivering that performance feel. Inspired by the culture of the HYPE. HQ – where having a Nerf blaster by your side is a way of life – and the all-out energy of the iconic Nerf brand.  

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