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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X LOONEY TUNES

Jade November 11th 2021

Get Looney with HYPE. and Looney Tunes’ latest collection. Boasting an urban, graffiti-inspired aesthetic, this new range of unisex tees, hoodies and backpacks features appearances from our favourite characters including Bugs Bunny, Tasmanian Devil, Wile E. Coyote and Marvin the Martian.

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