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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X JURASSIC PARK

Jade May 24th, 2018

Inspired by the authentic Jurassic Park duvet set, scroll through the HYPE. X JURASSIC PARK Collaboration Campaign Lookbook, a timeless capsule collection with nods to 90s retro shapes and finishes. Almost as iconic as Jeff Goldblum’s shirtless scene in the first film, this collection is inspired by one of the most popular and successful franchises in cinematic history

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