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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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HYPE. X CALL OF DUTY

Jade September 12th, 2018

Check out the HYPE. X COD Collaboration Campaign Lookbook. Created to coincide with the release of Call of Duty: Black Ops 4,  this is the limited edition collection that COD fans wish they could get their hands. 

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