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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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FW22 WOMEN’S LOOKBOOK

gemma October 7, 2022

The Just Hype Women’s Fall Winter 22 is here! We’ve got all you need this fall season. Inspired by autumnal layering, the collection boasts women’s trend-led silhouettes in oversized shapes with timeless all-over prints and enlarged graphics, exploring HYPE.’s traditional iconic animal and tie-dye prints.

Shop the Collection

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