FASHION WITH FORCE

HYPE. X STAR WARS

With a new range of collaborative apparel, we mixed our streetwear codes with fantastical elements from George Luca’s iconic franchise.

We kept the collection to monochrome tones to stay true to the light and dark sides portrayed in the film series. Introducing beaming tech fabrics that replicate the flash of a lightsaber’s glow in true Jedi style, to a teddy fabric hoodie that mimic’s Chewbacca’s mane. We’re back and bringing the force to fashion. 

The inspiration behind the collection came from the original films, we referenced cloths from the film, for example the bomber. This capsule collection is different to others as we went for more subtle prints on the linings instead of our normal all-over print, we achieved a collection that wouldn’t look out of place on a Star Wars set.

THE LAUNCH PARTY


In true HYPE. Style we celebrated the launch with a party at The Old Truman Brewery, Shoreditch, London, where flocks of people came to celebrate with us. Attendees included Capital Xtra presenter Remel London, Model Joshua Williams and Made In Chelsea’s Alex Mytton.

Lovely event! Loved the vibe and really enjoyed being there! Gave me a chance to socialise and network with the right press & media people from the industry.
– Parris Gachette, YouTube Star

The transformation of the venue was inspired by the Star Wars universe, with the collection separated into dark and light sides.

We had a #HypexStarwars grabbing machine where party-goers used HYPE. tokens for a chance to win Stormtrooper dad caps. Rather than having a photo booth, we opted for a photo area with life-sized Stormtroopers and C3PO.

Dj Yoda was upstairs throwing tunes, opposite was our bar serving our signature Ginger Ale and Jager!


Available for Purchase in stores and online from retailers in London and Germany.

Related Blog

“MUM’S DAY OFF!”
“MUM’S DAY OFF!”

Jacqueline Jossa enjoying a day of partying with her friends at O Beach, Ibiza this week. The former Eastenders actress, wearing an orange cut-out swimsuit, white sheer kaftan, and the Just Hype Pink Snake face mask.   HYPE ADULT PIN...

Read More
THE HYPE. APP
THE HYPE. APP

THE HYPE. APP We thought we'd give you a little preview of our new app that we've been developing and perfecting over the last year. Having an app will enable our customers to have an exciting and different experience while shopping with us. We'll be...

Read More
HYPE. x LINK UP TV: FACE MASK
HYPE. x LINK UP TV: FACE MASK

HYPE. x LINK UP TV: FACE MASK ... And we're back with the goods and supporting our NHS. We've teamed up with our friends over at Link Up Tv to design a face mask. With 100% of the profits via justhype.com being donated to the NHS, and Link Up Tv will...

Read More