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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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FASHION WITH FORCE

Admin April 18, 2018

HYPE. X STAR WARS

With a new range of collaborative apparel, we mixed our streetwear codes with fantastical elements from George Luca’s iconic franchise.

We kept the collection to monochrome tones to stay true to the light and dark sides portrayed in the film series. Introducing beaming tech fabrics that replicate the flash of a lightsaber’s glow in true Jedi style, to a teddy fabric hoodie that mimic’s Chewbacca’s mane. We’re back and bringing the force to fashion. 

The inspiration behind the collection came from the original films, we referenced cloths from the film, for example the bomber. This capsule collection is different to others as we went for more subtle prints on the linings instead of our normal all-over print, we achieved a collection that wouldn’t look out of place on a Star Wars set.

THE LAUNCH PARTY


In true HYPE. Style we celebrated the launch with a party at The Old Truman Brewery, Shoreditch, London, where flocks of people came to celebrate with us. Attendees included Capital Xtra presenter Remel London, Model Joshua Williams and Made In Chelsea’s Alex Mytton.

“Lovely event! Loved the vibe and really enjoyed being there! Gave me a chance to socialise and network with the right press & media people from the industry.”
– Parris Gachette, YouTube Star

The transformation of the venue was inspired by the Star Wars universe, with the collection separated into dark and light sides.

We had a #HypexStarwars grabbing machine where party-goers used HYPE. tokens for a chance to win Stormtrooper dad caps. Rather than having a photo booth, we opted for a photo area with life-sized Stormtroopers and C3PO.

Dj Yoda was upstairs throwing tunes, opposite was our bar serving our signature Ginger Ale and Jager!


Available for Purchase in stores and online from retailers in London and Germany.

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