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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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CREATE & DESTROY

Jade January 20, 2023

To create that which is unique, is to create that which has never been done before. The Just Hype Adult’s Create & Destroy collection introduces a new staple of forward thinking British Luxury Streetwear. Highlighting a range of unisex adult’s t-shirts and hoodies inspired by gothic script and renaissance art.

















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