Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Chris Eubank Jr showed up for his first face-off with Liam Smith wearing a jacket designed by Just Hype x KFC.
The boxer was seen eating buckets of fried chicken during a supposedly gruelling weight cut prior to his doomed bout with Conor Benn last month. And he claims those photo opportunities helped to create a relationship with the fast food giant, whom he is now representing ahead of his next fight.
HYPE. also supplied a jacket printed with his name – Behind the scenes exclusive image from HYPE. HQ.
The NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...
Read MoreHYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...
Read MoreHogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.