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Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
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BRYSON TILLER DROPS NEW SINGLE “ALWAYS FOREVER”

Jade September 21, 2020

 

Produced by J-Louis, Teddy Walton, and Cameone, Tiller plays with the idea of forever coming to an end by depicting a situation where two lovers’ emotions are not on the same page.

Although Tiller seems ready to move on from this one-sided relationship, he goes on to explain that he can’t find it within himself to drop his love as easily as his partner dropped her emotions.

“I tried, I really tired,” Tiller continues. “Now you right back on my mind. I feel the time—tick, tick, tick—passing by/I thought this was always and forever so just imagine why would you lie to me, babe?”

“Always Forever” is Tiller continuing to dip his toe back into the scene.

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