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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Produced by J-Louis, Teddy Walton, and Cameone, Tiller plays with the idea of forever coming to an end by depicting a situation where two lovers’ emotions are not on the same page.
Although Tiller seems ready to move on from this one-sided relationship, he goes on to explain that he can’t find it within himself to drop his love as easily as his partner dropped her emotions.
“I tried, I really tired,” Tiller continues. “Now you right back on my mind. I feel the time—tick, tick, tick—passing by/I thought this was always and forever so just imagine why would you lie to me, babe?”
“Always Forever” is Tiller continuing to dip his toe back into the scene.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
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