Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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Produced by J-Louis, Teddy Walton, and Cameone, Tiller plays with the idea of forever coming to an end by depicting a situation where two lovers’ emotions are not on the same page.
Although Tiller seems ready to move on from this one-sided relationship, he goes on to explain that he can’t find it within himself to drop his love as easily as his partner dropped her emotions.
“I tried, I really tired,” Tiller continues. “Now you right back on my mind. I feel the time—tick, tick, tick—passing by/I thought this was always and forever so just imagine why would you lie to me, babe?”
“Always Forever” is Tiller continuing to dip his toe back into the scene.
HYPE. x IET: Backpack To The Future. Following our recent announcement of the competition winner, we built a visual display to showcase the backpack Eleanor designed: Breathe Better Backpack. Available to preview at our Carnaby London Flagship St...
Read MoreHogwarts Legacy’s new trailer previews an immersive world of magic, exploration and enemy battles. Viewers should note that this particular video is a cinematic trailer, so it focuses more on world-building rather than actual gameplay. [em...
Read MoreTwelve year- old Eleanor from Huddersfield has won our Institution of Engineering & Technology’s (IET) national ‘Backpack to the Future’ competition!! With a design that filters polluted air – helping the 8 million people in the UK who ...
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