Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

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AN END OF AN ERA FOR YAHOO

Yahoo! is shutting down after 16 years. For those who aren’t familiar with the website, it’s a community-driven Q&A platform that lets users ask questions and submit answers from other users.

The site was launched in 2005, making it the longest-running Q&A platform on the web. In a statement, the company offered some details behind its decision to close the platform: “while Yahoo! Answers was once a key part of Yahoo’s products and services, it has become less popular over the years as the needs of our members have changed. To that end, we have decided to shift our resources away from Yahoo! Answers to focus on products that better serve our members and deliver on Yahoo’s promise of providing premium trusted content.”

Yahoo plans on closing the platform entirely on May 4 and users will have until June 30 to download archived content.

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