Men
Women
Kids
Bags
Accessories
View All
Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
Now loungewear is the new work uniform, we’ve put together our top five hoodies you need in your life.
Whether you’re bingeing a series in bed, taking the dogs out or simply working from home, we’ve got you covered. If you like your hoodie being a snug fit – opt a size smaller than you are, a casual fit – stick to your normal size, if you like a boyfriend oversized fit – go a size or two up.
Tap the image to grab yours.
Perfect for those casual-smart days, wear with a pair of denim skinny jeans or the matching joggers. Designed in our standard unisex hoodie shape, creating the perfect hoodie for all.
This showstopper’ll be sure to keep all eyes on you. A hoodie that can be dressed up for the occasion. We suggest teaming with a pair of jeans and box fresh kicks.
The classic all-rounder, the timeless piece that everyone needs in their wardrobe. Wear with the matching joggers to create the ultimate tracksuit.
This number features our JH script logo on the sleeve in black combined with a deep burgundy colour. This is the perfect Autumn to Spring hoodie.
For those who like a pop of colour. This grey marl mixed with neon pink is perfect for those chilly spring and summer evenings. Wear with the matching joggers to complete the look or a pair of jeans for those essential-item grocery trips.
Explore our New arrivals through our latest lookbook. Featuring mens, womens and unisex tees, hoodies, joggers, jumpers and coats to keep you on trend this season. ...
Read MoreSummer's coming, time to get holiday ready with our essential suitcase range! Whether you're going on a two-week cruise around the Med or a weekend away in Paris, we've got the goods for every occasion with our line of cabin, medium and large sizes....
Read MoreIncoming, Sonic Speed! Celebrating in true HYPE. tradition with a party! at our Carnaby Flagship store. The event shut down Carnaby Street, with queues lining up around the block, with throwback and current trends from Amarie Cassidy, mouth-watering...
Read More