It’s Official! Our first ever UK Flagship Store is now open!
Amongst the heart of Carnaby, London, home to HYPE.’s first ever Flagship store.
Enticing customers to embrace the HYPE. story with a state-of-the-art shopping experience across two floors.With first previews of global collaborations in dedicated launch zones, exclusive collections, a customise creation space to personalise product and soon-to-be-iconic interactive clothing displays such as the reusable Bottle & Backpacks Wall of Fame.
Enabling customers to join the HYPE. lifestyle, uniting HYPE.’s website and social media presence throughout the store. Educating HYPE.’s sustainability journey, “1 order = 1 tree planted” with live updates and insights into the HYPE. forest. Showcasing justhype.com’s signature digital ‘Vault’ in a physical state where customers can shop limited-edition garments within.
“This year we’re celebrating 10 years of HYPE., being a primarily online lifestyle brand, we’re bringing HYPE to reality with our first ever UK flagship store in the heart of Carnaby. We’re excited to take our customers with us on this journey, creating a state-of-the-art shopping experience channelling our brand story through innovative experiential retail. ” – Liam Green, Co-Founder & Creative Director
Enjoy the experience with HYPE.’s selfie booth – “Virtual Insanity to get yourHYPE. on”, a reactive game station with prizes to win combined with a raised floor doubling up as an artist stage for live performances.
HYPE.’s Flagship Carnaby Store will cater to adults, kids and accessories with non-gender specific designs, expressing individuality and personality through HYPE. products.
Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories. Within months HYPE. had started to evolve into one of the UK’s most recognisable brands.
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